What is Coaching?

The International Coaching Federation defines coaching as:

"Partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential, which is particularly important in today’s uncertain and complex environment"

Coaches honour the client as the expert in his or her life and work and believe every client is creative, resourceful and whole.
Standing on this foundation, the coach’s responsibility is to:

• discover, clarify, and align with what the client wants to achieve
• encourage client self-discovery
• elicit client-generated solutions and strategies
• hold the client responsible and accountable

This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.”
Coaching can assist you in any learning and development activity by providing personal and confidential feedback, support and where necessary challenge.

Some of the benefits of coaching are:

• Take your existing skills to the next level
• Feel in control with your life and work
• Overcome feelings of frustration, confusion and disempowerment
• Improve self esteem
• Rise to new professional challenges
• Create a clear focus and direction in life and work
• Improve drive and enthusiasm
• Be happier and more content
• Be more organised
• Be more positive and confident
• Prepare for change

There are a number of types of coaching or different areas in which coaches specialise:

• Life / Personal coaching – life experience and personal growth
• Career coaching – advancement, change, development, direction
• Sobriety / Recovery coaching – achieving and maintaining abstinence from addictions
• Business coaching – improving performance
• Confidence coaching – increasing control and self esteem
• Corporate coaching – developing a coaching culture
• Community coaching – working with all sectors
• Executive coaching – senior level challenge and responsibilities
• Health and lifestyle coaching – wellbeing-specific
• Sports coaching – likely to be directional and motivational, rather than technical
• Team / Group coaching – coaching with groups
• Relationship coaching – improvement and development of relationships